A Different Approach
We develop sports products around how they will be used, tested and ultimately produced.
Explore Our Approach ↓Create Something New
Product design should begin with an understanding of how the product will actually be used. S3 combines design with sport-specific knowledge to develop products around the needs of athletes and coaches.
Explore Product Design →Designed for the Sport
Design and function decisions are informed by the demands of the sport, athlete and intended use.
Built Around Performance
Materials, construction and components selected around performance and product requirements.
Developed with Manufacturers
Material, process and construction requirements are considered throughout the product development process.
Put Your Product to the Test
You don't always need to develop something new. Sometimes the opportunity is to understand how an existing product can be better.
S3 Field Testing puts products into the hands of athletes and product users to evaluate performance, construction and usability in real-world conditions.
Test
Put the product into the hands of relevant athletes, users and product specialists.
Learn
Capture structured feedback on performance, construction and usability.
Improve
Use what we learn to identify meaningful product improvements.
Don't Start From Scratch
Not every product needs a full development process. The S3A Design Library provides proven, production-ready designs that can be configured around specific brand, product and performance requirements.
More Expertise Behind Every Product
Product development rarely depends on one discipline. S3SG brings together expertise from across product design, manufacturing and the market to inform better product decisions.
Product Specialists
S3 Specialists contribute their knowledge of specific sports, categories, construction and competitor products.
Manufacturers
Qualified manufacturers contribute expertise in materials, processes, capabilities and production requirements.
Customers
Buyer requirements, testing and market activity provide insight into what customers need and where products can improve.
Each product benefits from knowledge built across the network.
Explore Our Model →What Are You Trying to Build?
Start with an idea, an existing product or a product requirement. We'll help determine the right next step.
Start a Project