Shaping the Next Generation

For more than 30 years, S3A has delivered innovative products to the biggest names in sports. Now, we’re bringing that expertise directly to buyers at every level of the industry.

Factory ecommerce programs

Digital sourcing for volume buyers

Sport-specific product innovations

OEM Direct


Connecting Buyers to the Source

S3A brings together leading manufacturers and buyers from the across the sports industry. By combining innovative product concepts, data-driven insights, and seamless digital connectivity, we deliver products tailored to buyer needs—unlocking greater customization, smarter pricing, and faster time-to-market.
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INNVOVATIVE

Product Development

We work with buyers to create products built for the highest level of competition.

After researching the market, the priority is selecting a product that precisely meets end-user needs. We guide the process toward solutions that preserve the original concept’s intent—delivering the performance and impact required for success.

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SPORT-SPECIFIC

Buyer Research

Insight from all levels of the market is a vital part of our development process

It’s easy to get tunnel vision and create a product based on what you want to deliver rather than what the customer truly needs. We believe that integrating consumer insights is essential to the product creation process—it’s one of our top priorities.

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BUYER-FOCUSED

Digital Markets

We take our manufacturers into secondary markets—eliminating intermediaries and accelerating growth

Gaining a foothold in non-retail sectors, such as team sports, can be both demanding and costly. We simplify your access to these buyers with single-source solutions that lower entry costs, boost visibility, and protect your brand image.

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TOGETHER

Our Goals

Innovation

Our program introduces the latest styles, fabric/material trends and branding techniques to strategic buyers and influencers across the industry

Impact

We are evolving a legacy infrastructure into buyer-focused platforms that simplify the quote-to-order process, reduce pricing, and expand product options.

Control

Manufacturers gain direct access to retail and secondary markets, giving them greater control over product positioning, pricing, and production options

RETAIL

Factory eCommerce

Direct models are reshaping how retail products reach the market

OEMs can sell items on an individual basis through one of our brand stores—with full control over pricing, profit and production. Products are made on demand, based on pre-determined specifications, and delivered with complete transparency.

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Are you a specialty manufacturer?

We’ll help you expand your market reach