TEST WHAT'S NEXT.
Put emerging products into the hands of the people who use, buy and understand them. S3 Product Lab combines real-world product testing with structured market feedback.
LOOK BEYOND THE DESIGN.
Product evaluation goes beyond whether something simply works. We look at performance, real-world use, materials and user response.
Function
Does the product perform as intended under the conditions it was designed for?
Use
How does the product perform in its intended environment and real-world application?
Materials
Are the materials, components and construction appropriate for the product and intended use?
Response
What do users value, question or want changed after experiencing the product?
STRUCTURED EVALUATION.
Testing is most useful when it is designed around a specific decision. Each program starts by defining what we need to learn and who is best positioned to evaluate it.
Based on the goal, establish the questions the test needs to answer.
Identify the users and participants best suited to the product.
Put the product into real-world use under relevant conditions.
Gather structured feedback and identify the most important findings.
Determine whether to refine, advance, test further or reconsider.
MORE THAN ONE PATH INTO THE LAB.
Product Lab supports products from S3 development, manufacturing partners and independent developers.
Emerging S3 Products
Products developed through S3 can enter the Lab when real-world evaluation can inform refinement or the next commercial decision.
New Product Ideas
New products, materials or manufacturing innovations can be evaluated when there is a meaningful application within the markets S3 serves.
Independent Products
Independent developers and emerging brands can use Product Lab to obtain structured product and market feedback before making larger commitments.
TESTED BY THE PEOPLE WHO KNOW THE PRODUCT.
S3 brings together qualified users and experienced industry participants based on the product being evaluated.
Contributors
Qualified participants use selected Lab products in real-world conditions and provide structured feedback based on their experience with the product.
The Collective
A smaller group of experienced athletes, coaches, equipment managers, dealers, product specialists and industry professionals provides deeper product evaluation and market perspective.
The Collective provides depth. Contributors provide breadth.
LEARN BEFORE YOU COMMIT.
Product Lab helps answer critical questions before larger product commitments are made. Findings can lead to refinement, further testing, production, a reusable product architecture—or a decision not to proceed.
HAVE SOMETHING TO TEST?
Tell us about the product and what you're trying to learn.