About S3SG

Product Design

Product innovation is at the core of our business model. We actively gather feedback from buyers at every level of the market—reviews, suggestions, and insights—to continuously improve and create better solutions for the next generation of athletes.
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Global Sourcing

With expertise across design, development, and production, our OEM, ODM and CMT partners offer the flexibility to create a unique solution for each buyer—from concept through final product—while maintaining quality, efficiency and consistency at scale.
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Secondary Markets

Our digital sales programs in non-retail sectors—team, event—offer buyers a direct connection to our brands and products. Services include customized quotes, product recommendations, exclusive offers, digital samples, tracking and dedicated online sales support.
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Who we are

We are a team of product developers supported by a global network of custom manufacturers

Our partnership plays a vital role in ensuring market coverage across the industry. By combining our resources and expertise, we help individual manufacturers focus on specialized product offerings that meet the specific needs of the market. This not only strengthens our collective capabilities but also enhances strength and diversity within each product category. Moreover, it fosters a culture of innovation.

Are you are an OEM or ODM supplier?

What We Do

We help buyers create an exclusive product for their brand, store or organization

Our business model is centered on optimizing the supply chain by replacing the traditional multi-layered sales structure with a direct, more efficient solution that empowers both buyer and manufacturer. This streamlined approach unlocks greater product selection, customization, and pricing flexibility for buyers, while ensuring accuracy through seamless communication of order details.

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Our Partnership

Research

Buyer insight through the First Look program is a vital part of our product development process. We look at both regional and national trends.

North America

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Develop

S3A stands apart from other designers with our ability to navigate unique demands—from a simple idea to a complex design.

Canada

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Build

Our SMI manufacturers have experience with a diverse range of materials and manufacturing techniques, specifically within the sports industry.

International

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Deliver

Every order from our TeamLocker distributors receives individual attention to ensure timely production and seamless logistics.

North America

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How are we different.....

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Licensing

Brands can reach deeper into secondary markets (ie. team) through our licensing program, offering products at pricing below competitors.

Technology

Partnering with us gives you access to product demand driven by our online buyer tools, brand development, and digital marketing efforts.

Pricing

Our direct-to-buyer model ensures competitive pricing through inventory, seasonal booking programs and factory-direct customization.

Exclusives

The majority of the product styles in our program are unique and only available to authorized buyers through us directly or an affiliated distributor.

Accuracy

Order details are seamlessly shared between all parties involved in the transaction, removing the traditional “relay” and substantial risk of error.

Support

Our system ensures seamless communication of all specifications–tracking changes, real-time updates, and securely storing details digitally.

Do you have a product idea?

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Founded in Canada, we have been developing and manufacturing since 1995.

We are always willing to leverage our expertise and dedication into new opportunities for both buyers and manufacturers. Count on us to facilitate meaningful connections that build your profile within the industry.

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